Research shows that the average woman will date 24 different men, and spend more than £2,000 before finding 'Mr Right'.The average date costs a woman £85.38, taking into account the money spent on money spent on hair, new clothes, travel and drinks.And one per cent women said they had been on between 61 and 80 dates before finding someone suitable.The UKDating spokesman added: 'Men traditionally don't expect gifts, but this new trend for women to bring a gift certainly wins points with their date.' The research also revealed that despite the amount spent on each date, a third of women have left halfway through after realising they had met with 'Mr Wrong'.Working for Drawing Down the Moon with a small, close knit team, sometimes it’s easy to forget that there are so many of us working our little heart-print socks off, making love happen. The UK Dating Awards, now in its second year and founded by the wonderful Charly Lester, was hosted last night at the HAC Armoury Building in East London.But last night, in a room full of hundreds of dating industry professionals, I was reminded just how many of us are actually looking after the nation’s hearts. The awards recognise newcomers and veterans alike and celebrate “the best of the British Dating Industry”.
Our congratulations to all of the winners of the UK Dating Awards 2015, and we are so looking forward to seeing all of you again next year, hopefully with some new faces too!This includes £2.48 on fake tan, £2.55 on a new outfit and £12.86 on their hair.And despite most women preferring chivalrous men with manners, it seems most women like to go Dutch on a date, splitting the bill to spend £12.20 on food, £9.60 on drinks and £7.64 on entertainment.We were joined at the awards by household online dating names such as Guardian Soulmates and match.com, as well as more niche businesses like Asian Single Solution.Of course, we were also rubbing shoulders with our own matchmaking peers – I can’t wait to get my hands on the photo of the lovely Genevieve Zawada of Elect Club and Rachel Maclynn of The Vida Consultancy planting two smackers on each of our very own Mary Balfour’s cheeks. I’m thrilled for all of the finalists and of course the winners – I felt like I was getting the inside scoop when Clocked won Best New Dating App 2015 and Bristlr won Best New Dating Site 2015.